About Us

Rather than approaching human performance through motivation, ideology, or self-help culture, Meliora Systems & Publications approaches it as a systems problem.

Drawing from psychology, neuroscience, entrepreneurship, systems thinking, education, and decades of practical experimentation, Meliora explores how people can operate with greater clarity, resilience, and agency.

Our mission is simple: Help people think more clearly, act more deliberately, and build lives aligned with what matters most.

Founder of Meliora Systems and Publications

Erik Schimek

For more than three decades I've specialized in the earliest stage of company formation, where ideas become products and products become businesses. My work spans software architecture, politics, ecommerce, artificial intelligence, digital marketing, product strategy, fundraising, organizational design, and commercialization.

The question that eventually led to the development of Meliora over 35 years ago was simple:

Why do intelligent, capable people so often struggle to consistently execute on what they already know they should do?

Meliora emerged from decades spent exploring that question.

View Erik's CV

Communications Advisor

Cecilia Hernando-Doldan

Cecilia Hernando-Doldán is a communications strategist, journalist, and narrative architect with more than two decades of experience helping organizations, brands, artists, and cultural institutions communicate complex ideas to diverse audiences.

Her work has included editorial leadership roles, international media relations, event production, and strategic communications projects spanning Europe and Latin America. Over the course of her career, she has worked with organizations and brands including Louis Vuitton, Vice Media, Editorial Planeta, Jägermeister, and projects associated with London's Tate galleries.

As a writer, editor, translator, and communications consultant, Cecilia specializes in transforming complex concepts into clear, compelling narratives that resonate across cultural and linguistic boundaries.

Cecilia provides strategic guidance to Meliora on messaging, narrative development, public communications, and audience engagement.

Strategic Advisor

Mark Alexander

Mark Alexander is an engineer, inventor, and business strategist with decades of experience developing high-performance systems for both commercial and mission-driven organizations.

As Chairman of ARX and one of the principal architects behind its patented resistance-training technology, Mark helped engineer one of the most respected performance platforms in the fitness industry. His work spans product development, intellectual property, operations, investment strategy, and organizational growth.

In addition to his engineering work, Mark advises nonprofit organizations, startups, and established companies seeking to align mission, execution, and long-term sustainability.

Mark is also a Limited Partner with the Veterans Fund VC group, bringing decades of operational and investment expertise to the Meliora team.

Artificial Intelligence and software integrations Advisor

Erik Hare

Erik Hare is advising on software and AI integrations for Meliora.

He is the co-founder of Mentiad, a San Francisco startup building infrastructure that helps AI remember, reason, and improve over time.

Mentiad focuses on long-term intelligence rather than isolated conversations, creating the foundation for next-generation Artificial Intelligence (AI) applications.

The future Meliora protocol combines behavioral science and wearables, software and AI to reduce internal friction through continuous measurement, personalization, and practice.

Mentiad Website